PLACE YOURSELF HIGH ABOVE YOUR COMPETITORS WITH OUR SEO SERVICES
GET TO THE TOP PAGE OF GOOGLE WITH LIGHTNING SPEED SEO
Search Engine Optimisation (SEO) is crucial to a website’s online success. It’s what will help your site stand out from the crowd and convert highly engaged users. When done well, SEO can help your business compete in the online space by organically improving visibility on search engines. As a result, your business can benefit from greater visibility, more website visitors, and ultimately, higher levels of sales to boost your revenue figures.
The online space is an extremely competitive market with over one billion websites currently active. Creating a strong SEO presence is therefore no longer advised but essential to engaging your ideal target audience. In most cases, consumers turn to the likes of Google, Bing, and other search engines in hopes of finding their desired product or service. To master this effective method of lead generation, skillfully applying SEO tactics is imperative.
Making it big on Google is all about playing by their rules and employing an organic approach to your SEO strategies. Although this can be a stark contrast to other digital marketing strategies, perfecting this approach can generate a long-lasting impact on your web presence. However, navigating the inner workings of SEO can become complicated with many rules and methods to apply. The most important aspect to remember is that being smart with your SEO can boost your business into a new stratosphere of success.
“Oliver’s team has been really easy to get along with… I can’t recommend them highly enough”
Rod – Pallet West
“We get a tremendous more amount of enquiry into our company. They’ve always been caring, interested, had fabulous ideas and motivated, it’s just a really great company to deal with.”
Sue – Kitchen Capital
“The thing I enjoy most about working with SEO Perth is the one-on-one contact and knowing what’s happening tomorrow and being updated regularly on what has been done on a daily basis.”
Aaron – Renew Energy
“We got to Page 1 and it was instantaneous combustion from page 1 and we’ve been on Page 1 ever since. The business then took off…!”
Wayne – Lifestyle Wardrobes
“We’ve grown as a company, I’d say probably over 50% in 12 months purely through my investment with SEO Perth.”
Lee – HCS Cleaning
“Since working with SEO Perth they’ve shown me how a web design company can make things easy and come up with innovative ideas.”
Steve Sell – Loans 123
MAINTAINING A TOP SPOT ON GOOGLE INCREASES YOUR AUTHORITY AND BUILDS TRUST.
A strong search engine presence can go a long way in naturally building trust and reliability with potential online customers. Getting to the top page of Google isn’t just about being seen by more people; it’s about improving your chances of converting users to paying customers. SEO can help you achieve this and more.
When SEO elements are perfected, an increased ranking can drive higher levels of traffic to your website. Although the focus is on your online business, it can impact your offline operations too. Think of SEO as word-of-mouth – the more people hear about you, the more they will keep coming back to your company to solve their pain points.
In today’s digital age, smartphone searches have become more common than those conducted on desktop. This means that people have access to data at an instant. Instead of turning to their friend for a recommendation, consumers are going to Google to assist them with their product or service searches. When your company is listed as a top result, your chances of gaining a customer soar! Starting to see the power of SEO? The possibilities are endless!
Having a strong search engine presence doesn’t just benefit your business by impressing customers but it also strengthens your corporate influence. As you may already know, networking can work wonders for striking rewarding partnerships with various companies, and SEO doesn’t forget it! With the right tactics, people will already know your business before you even utter a word.
In other words, a strong SEO strategy will enhance your professional brand image while simultaneously driving traffic to both your online and offline services. What more could you wish for from a marketing plan?
At SEO Perth, we value the fact that every business is unique. Understanding the distinctive DNA of your company is what helps us create an approach that converts based on your needs and goals. After all, a blanket approach to SEO is not what will get you to the first page of Google and bring you long-term success as you desire. This is why we place specific importance in spearheading SEO strategies that help you achieve your dreams with a clear and calculated vision.
While a greater online presence is what SEO is all about, one of the first questions we ask our clients is if they want to win over a local or global market. Based on your audience objectives, we will formulate an effective approach. Luckily, our team knows the value in gaining direction from your vision before getting started.
As we’ve mentioned, many elements go into mastering search engine optimisation. Your brand’s targeted ages or genders are key in determining the right SEO plan for your ambitions. Failing to clarify these points can, therefore, limit your results and risk putting your content in front of the wrong consumer.
White-hat SEO is best achieved when you know what you’re aiming for. With our help, your online presence will become more defined and tailored to work toward achieving your goals. We will help you understand who you are targeting, and how.
The truth is, there are multiple sections to SEO marketing and each requires a deep understanding to equip your business with the best results. The digital space is forever evolving with new rules being put into place almost daily. To stay on top of Google and search engines, it’s best to trust the professionals. With years of experience, we know how to use the best methods to take your business to infinity and beyond.
Before diving into the complexities of SEO, the best place to start is to understand which method is best suited for your desired outcomes. Remember, SEO is still a marketing investment and not every company can afford the myriad of options out there. Selecting the best method that’s specific and targeted towards your goals can give you a much more attractive return on your initial investment. Otherwise, you may run the risk of spending money on a marketing plan that fails to get your business off the ground.
By now, it should be no surprise that SEO is full of different methods that can achieve various results. Due to this, SEO Perth is committed to finding the best solutions to equip your website and business for success. To achieve this, we look at both on-page and off-page methods.
As our goal is to achieve longevity in your prosperity, we know that SEO is best done with white hat strategies. An organic approach to search engine optimisation can bring your website those lasting benefits that not just win over Google, but create authentic engagement with your audience. The focus here is on human interaction rather than generating fast wins. While black hat strategies can be great for short-term success with excessive keyword stuffing and invisible practices, they can generate negative and detrimental impacts.
SEO Perth is about investing in your success and not about meaningless results. Here are just some of the strategies we use to ignite our clients’ online prospects:
GOLDEN KEYWORDS OPPORTUNITIES
The key to a strong search engine strategy is all in the keywords. Keywords are what consumers search for when looking for specific products and services, and they’re exactly what we want to target. They are the bridge between your potential customer and your website’s content.
Now, although it may be tempting to stuff your website with keywords, staying away from black hat strategies is highly advised. Pages need to be focused and authentic to please Google and consumers. How else are they meant to know your business is the answer to their needs if you don’t show them?
Whether you’re looking to enhance your web-pages, content, or any other online elements, perfecting your keyword structure is golden for SEO.
QUALITY CONTENT GENERATION
It’s no secret that the internet has become a worldwide platform for informational content that’s accessed daily. If we’re being honest, quality content is what makes a great website and it’s what draws your audience in. That’s why our experts are completely focused on generating quality content that enhances your web presence.
Quality content isn’t just about keywords and terms; it has the power to retain the attention of your visitors too. The more visitors like your content, the higher the chance you have of increasing the share-ability of your website. As a result, your social media and search engine presence can improve. After all, we’re living in a viral world, aren’t we?
Sure, web design is an important aspect of grabbing your audience’s attention, but when it comes to visibility, content is king. With our team of experts, we’ll get your content to royalty status in no time.
If you thought networking was crucial to building your presence in the offline business world, you’d be surprised at the power it has in the online space too! Truthfully, link building could be the secret to gaining popularity on Google and boosting your online presence.
You can think of link building as getting other websites to vouch for your content. This organic strategy helps build authority for your URL link or targeted keywords on your website. Most importantly, search engines love it and it can go a long way in boosting your rankings!
Creating links is a major part of any SEO plan. It has the power to encourage indirect traffic and direct customers – and we have the contacts to get you there! With high authority links under our belt, those results will skyrocket your page on Google.
If a picture paints a thousand words, your image optimisation paints a million for your SEO strategy!
Unfortunately, image optimisation is often an aspect many websites fail to remember. The good news is that this can give you a huge boost over your competition. By combining textual elements with external influences, there’s little room to go wrong.
SOME OF OUR SUCCESSFUL SEO CLIENTS
DEVELOP A COMPETITION CRUSHING SEO STRATEGY
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FREQUENTLY ASK SEO QUESTIONS
What is SEO?
SEO refers to the process of maximising your website’s number of visitors by ensuring that your content is appearing at the top of search engine result pages. You are perfecting your content to please Google and other search providers, hence the phrase search engine optimisation.You’re probably more familiar with how SEO works than you’d think. When you’re searching Google for an answer to your problem, search engines use SEO to find the best solution to your query.
SEO helps search engines understand the website’s content better through keywords, key phrases, and its coding structure. If the content contains the related keywords and key phrases, the website is then ranked on its results pages for that search query.
Keywords and key phrases are essential to how SEO works. Search engines work with what we know as “crawlers”. Crawlers are used to scan websites in order to understand them better and to know how to rank them in relation to their keywords and key phrases. For this to work, you have to optimise your website for both on-page and off-page SEO.
SEO is made up of two important tenets: on-page and off-page SEO. They can be explained as followed:
On-page SEO focuses on your website’s elements and optimising them for search engines. In a nutshell, this refers to both your website’s content and your site’s HTML code – it’s the aspects of your website that you have control of. These signals tell Google what your page is about and helps crawlers “see” your website. You can learn more about on-page SEO here.
Off-page SEO, on the other hand, focuses on the elements that occur outside of your website. This is where backlinks and social sharing come into play in order to build up your site’s reputation. The more backlinks and social shares you gain, the more search engines will see your content as legitimate and as a source of valuable information for its users. To get a better understanding of off-page SEO, you can read our blog post here.
When you have fully optimised your website for both of these SEO strategies, that’s when you start seeing the process work. For marketing purposes, SEO can put your content ahead of your competitors and open up your lead generation strategy to gain new potential clients.
How Do I Do SEO?
As SEO is made up of two main strategies, on-page and off-page, your optimisation efforts will mostly rely on how you improve your approaches for each facet. Each of these SEO tactics requires a lot of elbow grease and plenty of time to start seeing results.To do search engine optimisations, you have to look at your website as a whole as well as its presence in the online space. On-page SEO will require you to look at your website’s heading structures, internal links, targeted keywords, overall user experience, loading speed and your image optimisations. You will also have to analyse your website’s code and ensure that it’s easily scannable by crawlers.
Off-page SEO isn’t as focused on your website’s pages as much as it’s about other people’s content. The way that off-page SEO works is that it looks at how many times your site has been referenced, or linked, on other websites. This shows Google that your content can be trusted and provides value to users. For you to acquire these backlinks, you will have to do a large amount of outreach and enhance your social sharing strategies.
It is possible for you to do SEO by yourself, however, this isn’t always recommended. SEO can get complicated and your website’s structure may need further coding to ensure that it’s fully adapted for search engines. This will require in-depth site optimisations and extensive knowledge of SEO.
By doing SEO yourself, you might not get yourself on the first page of Google. Trusting a professional agency will provide you with a sense of comfort and confidence knowing that your website is being fully optimised to get you to the top of Google. This also means that you will have more time focusing on your business rather than handling finicky coding or spending hours doing link building outreach.
How Much Does SEO Cost?
To determine how much you should be paying for SEO services largely depends on the type of package you’re choosing. Most agencies will either offer a performance-based pricing package or a set monthly package. In our professional opinion, a monthly package is best as it provides a sense of security knowing that your SEO needs are always covered.
A monthly pricing package is a more commonly used practice amongst agencies. With a monthly SEO plan, you can expect to pay an established fee per month in return for a fixed amount of services. On top of that, you’re also paying for continued oversight and maintenance of your website’s SEO. The benefit of choosing a monthly package is that it offers a better long-term SEO plan.
Performance-based pricing looks at your immediate results as opposed to the long-term growth of your website’s success. With this plan, you are essentially only paying for the results that were established at the start of the business relationship. As SEO is a lengthy process, most agencies will steer clear of this method due to the lack of guarantee in results.
What Are Some Useful SEO Tools?
There are a few SEO tools for you to use to help maximise your efforts. If you have a WordPress website, we encourage you to install plugins that monitor your content’s SEO for you. Plugins like Yoast and All in One SEO Pack are best and come highly recommended. However, that’s not all that you’re limited to. You can read our blog post on the best SEO plugins for WordPress here.
On top of a good website plugin, you can make use of online tools such as AHrefs and SEMRush. Both of these tools offer in-depth insights into your website’s search engine results page ranking and how it’s positioned compared to your competitors. Also, you are able to make use of their handy keyword research and link building features too. Both of these services offer a free trial but it’s worth investing in for the full benefits.